Colombo, Sep. 23 (Daily Mirror) - Against the backdrop of mobile data usage increasing to 1.03 terabytes during the second quarter of this year, the British High Commission has facilitated a forum between UK digital product consultancy Apadmi and Sri Lankan business leaders to explore how such digital engagement could be converted to productive economic activities, according to a statement from the High Commission.
British High Commissioner Andrew Patrick hosted UK digital product consultancy Apadmi at Westminster House, his official residence in Colombo, for an invite-only forum bringing together senior business leaders from across Sri Lanka's retail, banking, telecommunications, hospitality and public sectors.
The discussion centred on the commercial opportunity created by Sri Lanka's rapid mobile adoption. According to [source], mobile data usage in the country reached 1.03 million terabytes in Q2 2026, a 31% increase year on year, against 29.4 million mobile subscriptions. With 71% of devices now smartphones or tablets, speakers discussed how Sri Lankan businesses could convert growing digital engagement into customer loyalty, new revenue and operational efficiency, the High Commission said.
The event, "Turning Digital Assets into Growth Engines", marked Apadmi's first official event in Sri Lanka since establishing its Colombo office in 2025, and was delivered in partnership with the British High Commission as part of ongoing efforts to strengthen UK and Sri Lanka commercial and technology ties.
Guests were welcomed by High Commissioner Andrew Patrick, followed by a keynote from Niresh Muthuratnanandan, Head of Omni Commerce, Digital & Loyalty at Keells Supermarkets, who spoke about the launch of the Keells Nexus app and the modernisation of a loyalty programme serving 2.9 million members.
A panel discussion followed, hosted by Mark Collin, Chief Growth Officer at Apadmi, and featuring Malik Induruwana, Chief Information Officer at HSBC Sri Lanka & Maldives; Jiffry Zulfer, Founder and CEO of PickMe; Uthpala Pinnaduwahewa of Hatton National Bank; and Marcus Hadfield, Chief Strategy Officer at Apadmi.
British High Commissioner Andrew Patrick said:
"It was a pleasure to welcome Apadmi and such a strong group of business leaders to Westminster House for this event. The UK and Sri Lanka have a longstanding partnership, and digital innovation is an increasingly important part of that relationship. Apadmi's decision to establish a base in Colombo reflects the confidence that UK companies have in Sri Lanka's digital economy, and I look forward to seeing this partnership continue to grow to the benefit of both our countries."
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