Reliance Consumer Products partners Elephant House Beverages to launch Campa in Sri Lanka - FoodTechBiz

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail Ventures (RRVL), has announced the launch of its iconic Campa range of beverages in Sri Lanka through a strategic partnership with Elephant House Beverages. This landmark collaboration reflects RCPL’s continued commitment to expanding its international footprint and introducing its heritage brands to new markets.The launch brings Campa Cola, Campa Lemon, Campa Orange, and the Campa energy beverage range — Gold Boost and Berry Kick — to Sri Lankan consumers. These products will be available across the island through Elephant House’s strong distribution network.A milestone in cross-border collaborationBuilding on the success of Elephant House’s entry into the Indian market last year, this reciprocal partnership now paves the way for Campa’s entry into Sri Lanka. The move marks yet another step in RCPL’s global growth strategy of taking trusted Indian brands to international audiences."For over five decades, Campa has stood as more than just a beverage — it represents nostalgia, ambition, and the spirit of youth," sateted RCPL. "By combining Campa’s bold flavors and heritage with Elephant House’s strong local expertise, we are delivering a refreshing, high-quality, and affordable beverage experience to consumers in Sri Lanka."Heritage meets innovationCampa’s reintroduction in Sri Lanka comes with vibrant packaging, bold flavors, and honest pricing, tailored to appeal to today’s dynamic consumer base while staying true to its classic identity.Through this partnership, RCPL and Elephant House aim to make Campa beverages accessible in every corner of Sri Lanka, reinforcing the brands’ shared commitment to quality, value, and innovation.This launch also signifies RCPL’s ambition to create a global presence for its FMCG portfolio while ensuring that each product resonates locally — blending Indian heritage with international aspirations. Source - Reliance Consumer Products Limited.Click HERE to subscribe to our FREE Weekly Newsletter