MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking the next chapter for an agency built on strong creative thinking, strategic depth and measurable business impact. Its people, partnerships, capabilities and market understanding will carry forward into BBDO, connecting an established Sri Lankan operation with one of the world’s [...]
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MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking the next chapter for an agency built on strong creative thinking, strategic depth and measurable business impact. Its people, partnerships, capabilities and market understanding will carry forward into BBDO, connecting an established Sri Lankan operation with one of the world’s most recognised creative networks and its ambition to ‘Do Big Things’, the company said in a media release.
The agency brings a significant track record into its new identity, having been named Sri Lanka’s Effie Agency of the Year eight times in the last decade and Campaign South Asia Agency of the Year five times. It has also retained positions among the Top 20 Most Effective Agency Offices in APAC and the Top 100 globally on the Effie Index for two consecutive years. Today, its 100-plus people work across 111 brands and 33 categories, partnering with 43 leading corporates.
Thayalan Bartlett, Executive Chairman, BBDO Sri Lanka, said, “This is a new chapter, not a new beginning. Everything we have built through MullenLowe Group Sri Lanka, particularly our people, client partnerships and commitment to effectiveness, comes forward with us. Effectiveness will always be part of our DNA. BBDO gives us an even bigger creative platform to turn that strength into ideas that matter and create lasting growth for our clients.”
Nancy Reyes, Global President and CEO, BBDO Worldwide, welcomed the agency, saying, “We are thrilled to welcome BBDO Sri Lanka to the BBDO community. This is an agency with a proud history, ambitious talent and a demonstrated ability to create work that moves businesses forward. BBDO has always believed in the power of big ideas that live beyond a campaign, and we look forward to giving this team an even greater platform to create work that delivers business impact.”
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Print Edition – The Sunday Times, Sri Lanka
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