Luxottica partners with CDFG for Prada For Asia release - DFNI

By Chris Madden in Downtown , Fashion & Leathergoods , Latest News , Retail News May 5, 2021 Comments Off on Luxottica partners with CDFG for Prada For Asia release

The Asia-exclusive collection will feature at the Sanya International Duty Free Shopping Complex

Luxottica Group has partnered with China Duty Free Group ( CDFG ) for an Asia-exclusive release from its Prada sunglasses range.

The Prada For Asia collection is the latest example of Luxottica’s dedicated Asia-focused strategy, which aims to build traction in the region with exclusive styles.

To highlight the new release, Prada will feature in a high-profile campaign online and offline at CDFG’s Sanya International Duty Free Shopping Complex .

Window displays will feature the new collection as shoppers arrive at the complex and personalised stands are located at “high traffic spots”. Meanwhile, the brand is building online engagement through a collaborative outreach programme across CDFG’s social media platforms, such as Weibo .

Luxottica Global Travel Retail Director Enrico Destro said: “We’re proud to collaborate with our long-time partner, China Duty Free Group, on the specially-created Prada for Asia campaign, and to bring it to life both offline and online to engage and inspire our key consumers in China and across the Asia Pacific region.

“The launch is a reflection of our strategic focus on the dynamic Downtown market in Hainan, which is playing an important role in both our recovery and the future growth in the channel. As always, the travelling consumer is at the core of everything we do, and we are excited to now offer region-exclusive styles from our portfolio that cannot be found anywhere else in the world.”

Prada For Asia is part of the Prada Cinéma collection. The range offers models with oversized lenses and is available in four colours.

The lenses provide UVA/UVB protection and an adjustable nose pad ensures a universal fit.

Tagged with: CDFG CDFG's Sanya International Duty Free Shopping Complex Luxottica Group Prada

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