By Chris Madden in Downtown , Jewellery & Watches , Latest News , Retail News August 27, 2021 Comments Off on CDFG and Swarovski unveils ‘dynamic and immersive’ retail experience in Hainan
The new Swarovski Crystal Studio has opened at China Dufty Free Group’s (CDFG) Sanya Haitang Bay mall
Swarovski and China Duty Free Group ( CDFG ) have put the physical shopping experience at the forefront as they unveil a new Crystal Studio in Hainan .
The Crystal Studio concept, which has opened at CDFG Sanya Haitang Bay , provides an “immersive and innovative” retail experience, according to the brand. It encourages shoppers to try on and touch the products in a store whose design highlights the brand’s signature aesthetic.
This physical experience is supported by digital activations and physical touchpoints for shoppers.
Swarovski Director of Travel Retail APAC Karen Tse said: “We are delighted to announce one of our innovative new Swarovski Crystal Studio concept stores at CDFG Sanya Haitang Bay.
“The new stores allow us to showcase our vibrant jewellery and home decorations in new and exciting ways and for customers to experience them like never before.
“The new shopping experience at CDFG Sanya Haitang Bay will allow customers to be fully immersed in the Swarovski crystal world.”
“Swarovski never fails to bring a sparkling experience to customers and we are thrilled that CDFG Haitang Bay is one of the brand’s chosen locations for a new Crystal Studio concept store,” added China Duty Free Group Purchasing Center Vice President Mei Li Lee .
“This elevated and forward-thinking retail environment allows customers to engage and experience the brand and its products in a novel and striking way.”
Tagged with: China Duty Free Group Swarovski
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